ITSMA helps B2B companies market and sell services and solutions more effectively. We are a research-based membership organization that works with leading marketers from professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA’s current members include business leaders such as Adobe, Capgemini, Cisco, Cognizant, EMC, EY, Fujitsu, Hewlett Packard Enterprise, Infosys, KPMG, Microsoft, Optum, SAP, Tata Consultancy Services, Verizon, and Vodafone, among others. Our custom research, consulting, and training cover topics such as Account Based Marketing, Brand Knowledge & Consideration, Buyer Personas, Campaign Planning, Loyalty & Net Promoter, Marketing Technology & Tools, Sales Enablement, Thought Leadership Marketing, Solutions Marketing, and Value Proposition Development. ITSMA is based near Boston, and has senior leaders in London, Mumbai, and Tokyo. Learn more at www.itsma.com.