About

For more than 20 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships.

ITSMA’s corporate members include business leaders such as Adobe, Capgemini, Cisco, Cognizant, Dell EMC, EY, Fujitsu, HPE, Infosys, KPMG, Microsoft, Optum, SAP, Tata Consultancy Services, Verizon, and Vodafone, among others.

Our membership and custom research, consulting, training, and events cover topics such as account-based marketing, brand and reputation, customer experience and success, executive engagement, and thought leadership. ITSMA has global headquarters Boston and senior leaders in London, Mumbai, and Tokyo. Learn more at www.itsma.com.