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Our Five Key Marketing Elements

 

Burt M. Polson, CCIM created the Five Key Elements as potential items considered for each new opportunity engagement. Burt utilizes these as well as other strategies in custom marketing of each opportunity:

The Fundamentals
  • Your current position and desired outcome
  • Comprehensive analysis and review of all aspects of the opportunity
  • Strategic positioning in the marketplace
The Visuals
  • Property added-value review
  • Unique opportunity identity
  • Property presentation and staging aspects
  • Photography and video utilization
  • Distinctive property signage
  • Physical brochure, flyer and postcard
  • Industry and asset-specific advertising
The Social
  • Collaboration with trusted consultants
  • Strategic marketing email to buyers, brokers and professionals
  • Social media marketing
  • Property tours and hosted events
  • Promotion and feedback in the broker community
The Digital
  • Multiple-listing service with listing syndication
  • Asset-class focused syndication and industry-focused syndication
  • Customized website with identifiable address
  • Listing on well-visited website and burtpolson.com
The Execution
  • Real-time communication through client online portal
  • Tactical negotiation options
  • Orchestrating transaction process with white-glove professionalism