Burt M. Polson, CCIM created the Five Key Elements as potential items considered for each new opportunity engagement. Burt utilizes these as well as other strategies in custom marketing of each opportunity:
The Fundamentals
Your current position and desired outcome
Comprehensive analysis and review of all aspects of the opportunity
Strategic positioning in the marketplace
The Visuals
Property added-value review
Unique opportunity identity
Property presentation and staging aspects
Photography and video utilization
Distinctive property signage
Physical brochure, flyer and postcard
Industry and asset-specific advertising
The Social
Collaboration with trusted consultants
Strategic marketing email to buyers, brokers and professionals
Social media marketing
Property tours and hosted events
Promotion and feedback in the broker community
The Digital
Multiple-listing service with listing syndication
Asset-class focused syndication and industry-focused syndication
Customized website with identifiable address
Listing on well-visited website and burtpolson.com
The Execution
Real-time communication through client online portal
Tactical negotiation options
Orchestrating transaction process with white-glove professionalism