ActivatAR uses Augmented Reality Image Recognition to host monthly shows on top of the New York City Metrocard and other ubiquitous public accessible imagery. For our inaugural show ActivatAR is turning the NYC Metrocard into a gallery in your palm by hosting an interactive 3D sculptural work by artist Michael Rees.

Augmented Reality and Public Art

Augmented reality is a view of the physical real-world environment merged with virtual computer-generated imagery in real-time. ActivatAR merges the real-world physical environment of public spaces around the world with site-specific virtual sculptures, video, audio projects, and interactive installations that can only be viewed in-the-round using a smartphone.