Telecom Operators are looking for new revenue streams due to drop in their core message and voice revenues share being taken up by OTT players. That’s were Adatrix comes in to steer the telcos from dumb pipes into Telco 2.0 transformation and help them monetize their data by capturing a share of the mobile advertising market thus strengthening their foothold in this evolving ecosystem. Having since launched the platform with a few Telco’s in Africa we are now seeing traction building up within Middle East and JPAC where we are fostering new partnerships. Adatrix has also opened up new avenues for the eCommerce and gaming industry and still newer possibilities are being identified as we speak.