Adepts Creative Industries, established in 2015, is a hub for collective intelligence and creative spark. The team, led by Martins Jansons, focuses on developing game ecosystems spanning across areas such as social entertainment, pedagogy, psychology, business planning, and analytics. The Bead Game, which is the brainchild of Jansons himself is inspired by Hermann Hesse's cult novel “The Glass Bead Game” and has taken over seven years of research and development to become what it is today.