Adrian Lambert Marketing

Adrian Lambert Marketing is founded by Adrian Lambert FCIM — a Fellow of the Chartered Institute of Marketing with 18 years of experience as a senior B2B marketing leader across publicly listed, PE-backed and privately owned organisations.
The consultancy offers fractional CMO leadership, fixed-term strategic projects and marketing advisory to growth-stage and scaling B2B businesses that need senior marketing leadership without the cost or commitment of a full-time hire. The focus is always commercial: pipeline generation, revenue growth and market positioning that delivers measurable business impact.
Adrian has held CMO, VP Marketing and Marketing Director roles across a broad range of B2B sectors — including cloud-native SaaS, broadcast and live video technology, aviation and defence manufacturing, engineering and risk consultancy, inflight entertainment and media connectivity. He has led marketing functions serving enterprise, mid-market and commercial customers across the UK, North America, EMEA and APAC.
The commercial results across his career speak for themselves. At Vislink Technologies, he generated $14.7M in pipeline and $2.9M in closed revenue within 18 months. At Blackbird plc, he built the global marketing function from scratch and contributed to 400% ARR growth over four years. At EDM Ltd, a manufacturer of crew training systems for commercial aviation and defence, he helped grow turnover from £16M to £30.2M, with £9.5M directly attributed to marketing-sourced pipeline. At IFE Services Ltd, his marketing leadership contributed to growing revenue from $21M to $38M and EBITDA from breakeven to $9.3M — culminating in a $38M acquisition.
Core service areas include GTM strategy, demand generation, brand transformation, account-based marketing (ABM), sales and marketing alignment, product marketing, martech optimisation, and AI-enabled marketing — using tools such as 6sense, intent data platforms and LLM-driven automation to improve targeting, efficiency and commercial outcomes.
Adrian Lambert Marketing works with businesses across the UK and internationally. Engagements are structured to suit the needs of each business — whether that is ongoing fractional CMO leadership, a defined strategic project, or a senior advisory relationship.
To find out more or discuss how Adrian Lambert Marketing could help your business grow, visit www.adrianlambert.co.uk or email hello@adrianlambert.co.uk.