About

At Adtheory, we are committed to providing our readers with valuable resources and insights to help them succeed in the dynamic and competitive marketing, media, and advertising industries. Our mission is to provide in-depth coverage of the latest industry trends, news, and insights through a unique lens that honors the diverse lived experiences of marketers and consumers.

Established by Josh Weaver, a seasoned marketing and media leader, Adtheory offers resources, including columns, guides, and other valuable content to help readers stay ahead of the curve in this rapidly evolving industry. Marketing and advertising are multidisciplinary fields that require a diverse range of skills and perspectives. We aim to explore how marketing and advertising intersect with culture and society – and how we, as marketers, can create more effective and resonant campaigns.

Whether you are a seasoned industry veteran or just starting, Adtheory offers something for anyone curious about marketing, media, and advertising. By staying committed to our mission of providing comprehensive coverage of marketing, media, and advertising trends from a distinct vantage point, Adtheory aims to become the go-to source for anyone seeking to stay informed, engaged, and inspired in this exciting and dynamic field.

So join us on this journey and stay connected with Adtheory for the latest news, insights, and resources that can help you thrive in marketing and advertising.