About

Alight Analytics (www.alightanalytics.com) is a marketing analytics agency delivering holistic, end-to-end, integrated marketing measurement, reporting and insights. Specializing in web analytics, multi-channel marketing performance and social media metrics, Alight Analytics unites disparate marketing and sales data for a comprehensive view of performance and ROI. Alight works alongside clients to develop marketing measurement tracking strategies, implement robust web analytics solutions and develop customized reporting dashboards that enable clients to facilitate data-driven marketing decisions. Established in 2007, Alight Analytics is the analytics agency of record for recognized brands such as Formica, Hills Pet Nutrition, AMC Theatres, Blue Rhino, University of Kansas Hospital and many more.