Allegiance Research Group was founded in 1987 and to date has worked with corporations, governments, and over 100 national associations. This includes a variety of research such as the Allegiance(tm) member-segmentation system, member surveys, compensation surveys, reader surveys, tag-line development, pictographic research, Indexes and Top-Ten Lists, and a test that looks at workplace attitudes. The principals have advanced degrees in research and enjoy developing new methodologies. The owner, Dr. Dale Paulson, has publications at Amazon.