Altavoz is building an accessible, cloud-based software platform for the 90% of content suppliers via a proprietary Distribution as a Service (DaaS) system. Through this DaaS for content distribution platform, Altavoz offers a real-time awareness capability that aggregates and analyzes industry and internal data into a "Fan Heat Map," giving our suppliers and retail partners actionable, strategic sales and marketing intelligence on each product. This data will be augmented by the company's BuyingThis(tm) app, which works as a widget on suppliers’ websites or fans’ smartphones allowing fans/customers to signal that they're interested in buying a product and where.