About

Allowing you to Run Natural.

Runner’s think differently.  Running clears the mind, rejuvenates the body, and frees the soul.  We know because we RUN!  From 100 meters to 100 miles we have run and raced the distance.  Yet after all the years of running we never felt the balance between footwear and nature had been achieved.

With over 30 years experience owning and operating a specialty running shop we felt the need in the market for something different.  Something unique which used the most recent research principles and allowed the human foot to work its magic.

We began experimenting on our shoes.  Cutting the heels out of our shoes not only became fun but mandatory.  Through our experience as former retail store managers, biomechanical experts, and industry professionals, we combined to make a line of natural footwear which blends barefoot freedom with shod protection.

Welcome to Altra Footwear.  Life's short...Run Natural!