AmaWrap is a manufacturer and retailer of baby wrap carriers, used from birth until the child is 35lbs. Slings are a vital way to help the bonding and attachment process which occurs between baby and caregiver.

AmaWrap also supports new mothers who may be going through a difficult time after having baby, and helps to educate people and organisations about the importance of skin to skin contact after birth, which can also help with breastfeeding and warding off postnatal depression.