Andreas Ramos is the author of “Search Engine Marketing” (McGraw-Hill) and six other books on web technology and digital marketing. His books have been published by Tsing Hua University (Beijing), which also uses his courseware. Andreas has been in Silicon Valley since 1995 where he has worked at SGI, SUN, Brio, Acxiom, and other companies. During the dotcom boom, he worked at over 25 companies. He cofounded two digital agencies; one grew to 175 staff and was acquired in 2012. Andreas has been the analytics strategist for Stanford’s MBA school. He manages a $500,000 Google Foundation grant for digital advertising for MIT. He graduated in 1982 from the Universität Heidelberg, Germany.