Born in Germany, Anna Scholz moved to London in 1990 to pursue her design dreams. After the debut of her plus size womenswear annascholz label in 1996, Anna gradually built up a solid fan base of celebrities and exclusive shops. Her fashions are also available on her new webshop which was revamped and launched in March 2009.
Since 2006, Anna has been teamed up with leading catalogue and online fashion retailer Simply Be, for an exclusive mail order collection at affordable prices. The ‘Anna Scholz for Simply Be’ diffusion line has grown to include womenswear, swimwear, nightwear, lingerie, shoes, and home furnishings.
Every season, Anna offers both of-the-moment and timeless silhouettes for sizes 12-28. She develops striking prints and colour palettes, often with a playful nod to vintage styles. She uses luxe fabrics and yarns, cool embellishments and eye-catching details to create stylish and flattering designs.
Customers have come to rely on Anna’s colourful kaftans and flirty dresses-- especially her wrap dresses and maxi dresses which are always in high demand. Whimsical jersey separates, comfy cashmere jumpers and sparkly silk lurex knitwear are also customer favorites. And no collection is complete without Anna’s elegant crepe jersey pieces and her unique take on classic tailoring pieces.
Anna has developed the luxury White Label premium collection and the Black Label diffusion collection at a lower price point to appeal to a variety of customers.