About

Anura is a leading provider of ad fraud detection designed to improve digital advertising campaign performance by accurately exposing bots, malware, and human fraud in real-time. Anura has continuously optimized its platform over the years by analyzing customer conversion data and hundreds of other relevant data points. The cumulative intelligence built into the platform over almost two decades can easily pinpoint the source of fraud with remarkable accuracy. Anura’s integration offers complete transparency with a full analytics dashboard to identify bad traffic using a variety of metrics. Anura’s solution mitigates ad fraud allowing advertisers to invest more resources towards growing their business. The Anura solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real.