The rapid adoption of Facebook, Twitter, LinkedIn and other social networking sites has brought a sea change to the way people communicate, interact and relate. Initially these social media channels were used exclusively for social interaction; but today they are integral parts of Fortune 500 corporate communications.

Any organization that wants to succeed must effectively leverage social media. Traditional marketing channels are increasingly ineffective as the primary marketing strategy. Social media marketing is the wave of the future, and it produces truly remarkable results.

Social Media Marketing (SMM), in conjunction with email marketing, enables businesses to reach a mass audience and builds a dialogue that stimulates loyalty and brand awareness, elements that are critical to success.