The Asian Awards were born out of a simple vision; to create an event which would honour only the very highest levels of achievement from within the worldwide Asian community; to create one of the most important events of its kind ever to be staged. A pioneering, unique and prestigious event, The Asian Awards is the only event that pays tribute to Asian success across all walks of life; emphasising inspiring achievements and highlighting inspirational role models in the fields of business, sport, entertainment, philanthropy and popular arts and culture.

The inaugural Asian Awards was held on the 26th October 2010, at the Grosvenor House, Park Lane, London. Presented by Lord Sebastian Coe KBE, the awards saw world leaders attend to celebrate achievement and excellence amongst the Asian community, including Deputy Prime Minister The Rt. Hon. Nick Clegg MP, Jermaine Jackson, Nasser Hussain OBE, Gurinder Chadha OBE, Christian Louboutin and Sonu Niigaam. World cricket star Sachin Tendulkar, Academy award winner AR Rahman, business tycoon Dr Vijay Mallya, Bollywood director Yash Chopra and BBC newsreader George Alagiah OBE were all announced as winners and joined us to collect their trophy on the evening of The Asian Awards. Paul Sagoo, Founder of The Asian Awards said: "We were delighted at the incredible success of the inaugural Asian Awards. Through The Asian Awards we have begun to build a legacy for the South Asian community and through the achievements of our winners, to inspire the millions of us who strive to be the best we can. We were honoured to have been joined by so many world figures with the support of the Deputy Prime Minister Rt Hon Nick Clegg MP, Nasser Hussain OBE, Christian Louboutin, Sonu Niigaam and other major personalities, The Asian Awards were a spectacular success.