Started by young entrepreneurs and watch enthusiasts Ben Iroala (Nigerian American), and Andrew Mutale (Zambian American), we sought to cut out the high retail markup of popular name brands. We have been obsessed with watches our entire life and got fed up paying for overpriced name brand watches that only cost a fraction of the price to produce.
Being avid watch enthusiasts ourselves, we were fed up with our limited choices due to the inflated high mark up prices of popular name brands. It also didn't help that we always felt like our collection was never complete (a problem all true watch enthusiasts can relate to). It bothered us even more that we didn't have a single watch from an African source where we have our roots. All these led to the creation of the ASOROCK range of watches
PROCEEDS FROM EACH WATCH SOLD BY ASOROCK GOES TO BUILDING A LIBRARY IN A VILLAGE IN NIGERIA BY THE END OF 4TH QUARTER 2019 AND, ALL NAMES OF THOSE THAT ORDER WILL BE ENGRAVED ON A PILLAR IN THE LIBRARY COMPLEX.
Primarily, we believe that through the sales of our fantastically made watches we will raise the funds needed to realize our deep dreams of building libraries with computers equipped with Wifi and learning software in various villages in Africa.
We also foresee the massive amounts of employment our brand will offer from; library keepers to tech-savvy millennials worldwide who want to promote and be an influencer for us, and also down to our photographers and design team that will grow as we grow and produce better designs than we have now. These factors further led us to the creation of ASOROCK.
That's why ASOROCK Watches is truly more than just another watch company, not only are we more of a charity at heart by using the sales of our awesome watches as leverage to achieve our core aims of helping empower the youths in our motherland and continent, but we are also seeking to create jobs.
HOW WE DO IT
To offer you fairly-priced, premium watches at unbeatable prices, ASOROCK took the direct-to-consumer approach. (D2C)
Our pieces are crafted from the same top-quality components as other premium watch brands. But we’re obsessed with keeping our supply, distribution, and advertising costs to a bare minimum. This allows us to pass far greater savings on to you.
And the quality of our watches is guaranteed — your ASOROCK timepiece is protected by an industry-leading 2year international warranty. Wherever you are and whatever your problem, we’ll make it right.
We could continue congratulating ourselves for our wonderful work, but we’d prefer you to experience the Asorock difference yourself. Our premium-quality watches are waiting to be discovered.
We're bringing transparency to modern watchmaking.
By pulling back the curtains, we're aiming to do away with industry short-cuts and cheap solutions. This commitment doesn't make us the biggest, nor does it make us the fastest growing company, quite the contrary.
But we believe that qualities like honesty and altruism are desperately needed these days, and that is a foundation worth building a company on.
We use the same materials and the same factories as $500 to $3000 brands, but we sell at a fraction of the price.
Some call it stupid, we call it fair.
When designing our watches, we did not hold back on quality. We made sure of 4 prospects that differentiate us:
1) We offer various multiple models of watches under each watch type.
2) All of our watches are made with the finest quality of materials. (staying true to our principles "if you are going to do something, do it right")
3) We offer our watches at a price less than half of what our competitors charge for watches of the same category.
4) Purchase of any AsoRock watch, does more than just get you compliments, it also goes towards helping to create a better foundation for the youths in Africa.
Read more about our Social responsibility plans Below
By December 2019, we plan to lay the foundation of our first Youth Complex in a village in Nigeria. When completed, the Complex will have a library fitted with computers equipped with Wifi and free learning software and sports amenities (such as a basketball court) for the youngsters to discover their talents.
Proceeds from each order goes to achieving the project, and as a thank you, all names of those that order from now - December 2019 will be engraved on a wall in the library.
We believe it is our sole responsibility to help play a part in the restoration of the African economy. We plan for the youth center to be a place where kids come to learn, interact, share ideas and explore their hidden talents. The ultimate goal of building the library and youth center is to maximize youth development and close the gap of the unemployed youths of the nation.