About

Atlantis WeatherGear traces its roots back to the early 1970’s in New England.  It was founded by mountaineer/skiers who introduced a line of sailing gear using the softer, more breathable fabrics and styles found in skiing apparel.
   
The brand was acquired (2006) and re-launched (2007) by Chaz Bertrand, Bill Lynn, Bill Mann and Rick Myers, four sailing enthusiasts and all-around gear geeks who believe that sailing gear does not have to be ugly to be good, and that you don’t need to sacrifice performance for style.  In 2011, Piers Thomas joined the team as Design Director bringing decades of experience with both performance and lifestyle apparel honed with brands like Patagonia, Helly Hansen, Musto and Filson.
   
The Atlantis team brings to bear decades of sailing experience as well as research and development relationships with some of the best sailors on the planet to create a product line that is designed to satisfy the needs of people who spend time on and around the water.  Whether you’re a professional sailor, a weekend cruiser or someone who just likes to get out on the water from time to time, Atlantis has the gear that will keep you dry, comfortable and looking good while you do what you love to do.

Founded in Boston, MA:                                 1973
Acquired by current management:               2006
Re-launched:                                                    2007

COMPANY

Atlantis WeatherGear produces apparel for all of the things you do on and around the water.  We are passionate sailors, and our designs incorporate our unique combination of no-compromise performance and style inspired by decades of sailing experience and close collaboration with some of the best sailors in the world. 

DESIGN & DEVELOPMENT

Our inspiration is found just outside the door of our offices on Marblehead Harbor. It’s the everyday sounds of the working boatyard that is our home, and it’s our fellow sailors whose lives revolve around their time spent on the water.  We work hard here at AWG HQ, but if you call on an afternoon when the breeze is up, you might get voicemail as we’ll probably be out “testing”.

NEW PRODUCTS

2012 marks the first collection by new Design Director Piers Thomas.  In addition to a number of tweaks to carry-in styles, the new line includes a number of ground-breaking new styles including the insulated Challenger jackets for cool weather sailing, the crew-oriented Watch jackets & vests, the rugged Shipyard shorts and the warm and cozy Brimbles sweater featuring a new take on the classic Breton collar.
 
SPONSORSHIPS

Atlantis is the official apparel provider to the 66 world-class sailors on the US Sailing Team.  In addition, Atlantis will sponsor a number of events in 2012 including Nantucket Race Week, the 12 Metre North American Championship, the WoodenBoat Series, the Viper North American Championship, the PHRF New England Championships and the International Masters Regatta.

BRAND PLATFORM

DISCOVERY:  It’s what life on the water is all about.

Starting with the first American sailors who often had no idea what they might encounter once they left the harbor, we have always considered the sea with a sense of adventure mixed with a healthy dose of fear.  It’s this feeling that cements the lifelong bond that sailors have with our chosen hobby – a feeling that every time we leave the mooring, we’re going to discover something new – about our boat, about our world or about ourselves.

Here in Marblehead, we share this passion, and whatever you enjoy doing on and around the water, we promise help you stay dry, comfortable and looking good while you do it.  Our gear makes it possible for our customers to better enjoy and appreciate the time they spend doing what they love to do: Discovering life on the water.  

Our promise:
 
-  We will strive to always create great experiences for our customers.

-  We will let our customers’ wants and needs drive our R&D process, and ensure that the “Atlantis-ness” always comes through in everything we produce.

-  We’ll remember that authenticity and performance credibility can’t be bought – they can only be earned.
 
-  We’ll have fun, put family first, and always try to make time for sailing (or fishing).