Attributy is a data-driven, multiattribution platform designed to suit the needs of B2B and B2C businesses in campaign management and assessing marketing ROI. Headquartered in New York City, Attributy has seen rapid team expansion across the US and Europe since its founding in 2020. Unlike other platforms, Attributy leverages it’s AI-driven optimization tools and employs deep learning techniques to truly paint a picture of any given channel’s value. Rather than centrally focus on any one channel, Attributy’s algorithms map and track the entire customer journey, correctly weighing each ad for the role it played in conversion. By providing lightning-fast analytics, flexible API-integration, and budget optimization for both online and offline advertising, Attributy gives customers the tools they need to assess the true impact of their campaigns.