We provide brand marketing advisory and execution services to product and service providers whose customers and clients are other businesses.
Our capabilities include the broadest array of strategic and tactical services -- digital and traditional -- because we know that there is no single path to the heart, mind [and budget] of your customers.
The trick is in brewing just the right blend of messages, value, content, programs, media, imagery, presence to create a brand that engenders engagement, preference, credibility, long-term durable customer relationships, and measurable value to our clients. In other words, we develop masterful strategy and craft highly effective tactics that deliver results.
Branding? Repositioning? Rebranding?
Contrary to what you may have heard "on the street," renovating a brand doesn't start or stop with a new logo -- or even social media. If you're going to do it, it is critical that you do it right.
Up to 55% of buy/no-buy and invest/no-invest decisions are based on the quality of your brand. Let's repeat that: 55% or more.
If you can honestly answer the following four questions, you'll have a better idea of what your brand should be doing for you.
1 - What do people say about your organization when you're not in the room?
2 - Do prospects take your calls and open your e-mails?
3 - Can your business card be easily found among all the other paper on their desks?
4 - Would you call yourself and your team well-known and well-respected in your sector?
Now, answer one more question: Can you really afford not to work with B2B Brands?