bYSI

We have all viewed catwalks from the world's fashion capitals and coveted those glamorous dresses found in fashion magazines. If we are honest to admit it, we have dreamed of being part of that world – the beautiful people, the glamorous parties, the chic fashion, the intense colours, and the craft of the cutting.

The fascinating world of fashion simply makes a statement of who we are.

While most of us might not get to order our wardrobe direct from the runways, at bYSI®, you have access, in our stores and online, to the latest styles and easy-to-match accessories to create a functional yet chic wardrobe for every day of the week and for every occasion.

bYSI® believes that every woman should have the luxury to wear the latest and own a chic, relevant wardrobe that fits her lifestyle.

BRAND VISION
For every woman around the globe to have access to chic fashion

BRAND MISSION
To deliver the latest fashion to every woman for every occasion

BRAND VALUES
Lifestyle, functionality, accessibility, commercial luxury

BRAND CHARACTER
Free-spirited, chic, imaginative, creative and intelligent