Backup Awareness Week was launched by KeepVault™. Our mission is to educate the public about the risks of data loss, and ways to protect their data. Backup Week welcomes participation of individuals, organizations, media, and other backup providers.

With 9 out of 10 people not backing up their files regularly, Backup Week is spreading awareness that regular backup is important for everybody. KeepVault™ wants the community to own and share Backup Week. To encourage community support, the event has been constructed to be open, honest, and transparent. The logo and event name are not trademarked, allowing use in other forms by partners and interested parties.