Beauty Hum has two audiences that is is relevant for...

Professionals, i.e. hairdressers, beauty therapists and makeup artists.  Professionals can create a free profile page on the site which will increase their online presence as well as expose them to a new audience.

Site users can read and write reviews, rate reviews, send messages to the professionals, favourite professionals and search for the perfect professional for them!

Beauty Hum started in 2013 by entrepreneur Lara Solomon when she moved back from Australia to the UK.  She found that it was hard to find a hairdresser she liked, even though she asked friends and looked at the salon review sites.  The trouble was that the review sites only reviewed the salon not the individuals , so when Lara went into the salon she didn't know who to ask for.

After talking to others Lara realised that her problem was one found by many others, and so Beauty Hum was born!