Beauty Med Thailand believes that cosmetic surgery not only enhances appearance, but it reveals essence. In revealing essence a person is able to be more alive. They considers cosmetic surgery to be an aspect of Life Design.

They had initiated a partnership approach to patient care. They had pioneered new thinking to raise the art of cosmetic surgery to a higher level. They proposes new ideas about how cosmetic surgery can be consistent with a patient's deepest highest vision — so that who they are inside will be revealed in their outer appearance — thus enhancing their quality of life. They had created and published techniques to restore youthfulness to the aging mouth and lips. Through his writing, Beauty Med Thailand helped to shift public consciousness about the value of cosmetic surgery.