In 2015, Ron Roecker, founder of brand marketing, entertainment PR and creative lab Enfluence Group, and Larissa Uredi, founder of online digital strategy agency No-Where Consultants, met and talked and bonded. And talked some more. They talked about everything from the trials and triumphs of being independent contractors, the types of art each was interested in making (in all their spare time), their top 5 favorite movies and the unwavering commitment they both made when they launched their individual endeavors: always do great work, always be courageous and try new things, always bring value and be valued, always work with great people, always get paid, and always love what you do or stop.
That’s when they decided to literally Be Differently: “With the ability to provide integrated marketing communications campaigns as a one-stop shop, Be Differently can think smarter about our client’s business, be more streamlined and consistent with their messaging and be more cost-effective with their budgets. At the same time, if clients want to tap our senior-level experience and strategic thinking, but aren’t ready to do a full campaign, they can work with us through our standard or customized Exec Extension packages. Regardless of what your budget is, you’ll always get one-on-one access to us. Client service. Differently.”
Ron & Larissa
The Founders: Be Yourself
Ron Roecker, co-founder, is a brand communications senior strategist; team-, account- and practice-builder; client confidant; entrepreneur; revenue-generator; pop culture expert; and creative madman. He has developed communications and PR campaigns, events, creative platforms, teams and initiatives for Microsoft Xbox360, Mattel, Hyundai, NASCAR, Nestle, Nike, NBA, GRAMMY Awards, Latin GRAMMY Awards, Heineken, GE, Travelocity, Hilton, Coca-Cola, Invisalign and more.
Our Clients/Projects include Microsoft/Xbox 360 campaigns w/ Zac Efron, Justin Timberlake, Ludacris and Pete Wentz; GRAMMY Campaigns for multi-platinum group OneRepublic, 4-time GRAMMY winner Roberta Flack, 2-GRAMMY winner Taj Mahal, GRAMMY winners Ricky Kej & Wouter Kellerman (“Winds of Samsara” Best New Age Album), 2-time GRAMMY Nominee Hiroshima, and GRAMMY Nominee The Foreign Exchange; Event Launches and Tour Promotions for Cheap Trick’s Sgt Pepper’s Live in Las Vegas, multi-platinum singer/actress Deborah Cox and the Award-winning Green With Pride, singer/songwriter Tina Malia and Guruganesha “Song of the Soul” Tour, and GRAMMY-winners singers/ songwriters/ producers Helen Bruner & Terry Jones; Live Earth/Live Earth India with former Vice President Al Gore, Will.i.am and Jon Bon Jovi; Crisis Communications Simulation Training for NBC Universal top 150 Comms Execs and General Electric’s Top 75 execs; Invisalign with Twilight’s Booboo Stewart during Teen Choice; World Wildlife Fund’s Earth Hour Los Angeles with AEG & L.A. Live; International Playing for Change Day; created marketing and financial partnership between Leeza Gibbons Memory Foundation and pharmaceutical giant Novartis’ Alzheimer’s patch; as well as brand/company launch of award-winning Sunset Lane Entertainment, founded by former MTV Exec Producer Salli Frattini.
Larissa Uredi has been building Web sites and helping brands tell their stories online since 2009. She has worked with brands such as New Belgium and Cloud9 Productions but also takes pride in the time she invests in smaller, more local companies. When she’s not helping companies figure out the best digital strategy to achieve their goals, you can find her outside on a mountain bike or in her art studio. She brings her experience, creativity and knack for finding relationships between data sets to whatever project she’s working on and is always striving to solve a problem efficiently and quickly.