Our business started on something of a whim. One day I just started growing a beard. I naturally faced some of the challenges that all beard growers face along the way with no real clue that help was available. So thorough trial and error I came up with things that made easier for me. I also found our other had doe this as well....but well let's say the didn't put in as much effort as me. I knew I had to take the show on the road and start a brand for other guys just like me out there who LOVE rockin and awesome beard.