Ben Meadows, together with sister companies AW Direct and Gempler’s, form the Ariens Specialty Brands unit of Ariens Company. Based in Brillion, WI, Ariens Company is a privately owned and operated corporation focused on outdoor products that serve the needs of both consumer and professional customers. Established in 1933, the company manufactures original outdoor power equipment under the Ariens, Gravely, Sno-Tek, Countax and Westwood brands.