BEU watches was founded by Johan Ronnestam, a Swedish designer, adventurer, and former snowboard professional. With a deep respect for the incredible diversity of our planet, he’s spent a lifetime searching for great waves, deep powder, unbeaten tracks, and inspirational human beings.
Johan gathered a small design collective from Scandinavia who firmly believes that we’ve been born into this world, not to master others but to master ourselves. Born, raised and living in the lands of reflection, together we strive to create iconic time pieces that do to you what this land has always done for us – calms you down, gives you space to think, room to breath and most importantly, inspires you to be you.
Meticulously-designed in Scandinavia, waterproof, and durable, a BEU watch is a constant reminder to stay true to yourself and the things you love.
We believe that’s all there’s time for.