Established in Austin, TX in 2009, Cool Palms LLC scientifically developed its performance cooling products with the support of leading researchers and universities.  Cool Palms has patented the BEX Runner and is developing a complete line of products for endurance and multi-sport athletes.  Traditional methods of cooling by types of garments and wet towels provide surface cooling, giving the perception of feeling colder.  In contrast, Cool Palms Products effectively remove heat from the body core through a unique system of blood vessels called Arteriovenous Anastomoses (AVAs) found under the palm surface and help cool the body from the inside out.