BFWD helps athletes tap into the power of their platforms.

We believe that an athlete’s story isn’t confined to the field of play. Everyone has more than one passion, more than one mark to make, and the opportunity to create a legacy that lives on well after the last whistle blows.

At BFWD, we help athletes bring those stories to life. By focusing on not only what drives the player but also what drives the person, we enable athletes to write their own stories.