Bike Attack Electric+ is a divison of Bike Attack.
A popular bike shop with a large following crowd, est. 1994 in Berlin, Germany.
Owner Ericson Monsalud moved his successful business venture, he started in collaboration with the US Army overseas, to Venice, California in 1999, where he ended up as the European distributor for Foes Racing and other cult status mountain bike racing equipment. In 2004 he started a new store in Santa Monica on historic Main Street across the street from Urth cafe with executive Andrew Smith.
In 2015 they teamed up with famous film director Albert Cho to create their future design dream: an electric bike shop called Bike Attack Electric+ at 2904 Main Street, Santa Monica, CA 90405.