About

Bill Walton Sales Training (BWST) is a Client Acquisition firm with over 20 years of experience in helping financial services firms "mean more" to clients. Our custom training, "just add water" value added programs, and live pipeline coaching is helping the best on Wall Street get better. Bill Walton, President and founder of BWST is author of Taming the Four-Headed Dragon and The Winning Way with Brian Tracy. Clients in Wealth Management, Banking, and Insurance hire BWST to help them win and retain more business - all with limited time and resources.

​Bill Walton Sales Training supports the industry in three key areas:
•    Engage Wealth Management platform providers, intermediaries and their associates by delivering value added training and coaching that creates deeper prospect connections.
•    Improve sales discipline and message delivery
•    Act as a catalyst for internal cultural shifts and strategy execution.

BWST are the creators of the Value Creation suite of client acquisition programs for Advisory, Private Banking, Retirement, Funds, Banking and Insurance. The 90-Day Dash™, and The Art of the Close™, Negotiating Win/Win Relationships™, and Meaning More to COIs™ are nationally recognized programs offered by BWST.