As many owners of small life science companies know, it can be difficult to hire individuals to manage an e-Marketing program on a limited budget. Out sourcing those tasks to an outside firm carries its own problems, because they usually have no scientific background or understanding of the scientific community at large.

As someone who has devoted over 15 years marketing to the life science community at various organizations, I have a deep understanding on how to market everything from consumables, reagents and capital equipment.