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We are a professional institution in many senses of the word. A significant proportion of our undergraduate courses enjoy professional accreditation, including Accountancy, Acting, Architecture, Education, Engineering, Law, Marketing, Nursing, Radiography and Social Work. Our postgraduate provision provides a wide range of opportunities for management and professional development for early and mid-career professionals. Many of our staff boast professional qualifications and bring professionally relevant experience to bear on their teaching practice. We aspire to provide an educational experience of the highest quality, putting our students at the centre of everything we do. We have a strong commitment to flexible and practice-based learning, and place great importance on our ability to develop professionally qualified graduates with skills relevant to contemporary workplaces. Also, we seek to professionalise all our activities through a fundamental core commitment to quality.
Alongside our commitment to educating our students for creative and professional careers, we have a strongly developing research base with a number of Centres of Research Excellence which received formal recognition in the national Research Assessment Exercise 2008. These centres are involved in world-leading research, innovation and enterprise projects covering the arts, engineering, education, business, humanities and social sciences and sciences. We also aspire to be an exemplar for engagement with employers in all sectors through our programmes of applied research, innovation, knowledge transfer and workforce development. We work with organisations as diverse as the BBC, CISCO, Microsoft, Advantage West Midlands, Arts Council England, Jaguar Land Rover, Jewsons, the Law Society and the NHS.