November 2019
Brand new ‘Hard Seltzers’ have taken the US by storm, and now it’s our turn! Taking inspiration from the balmy beaches in California, Bodega Bay is the first premium Hard Seltzer to hit the UK’s shores. Move over cider and rosé, this alcoholic sparkling water is perfect for all you healthy hedonists looking for a delicious low-sugar and low-calorie alternative.  It’s the good-times drink for letting you enjoy yourself without counting the calories.
Set to change the way you drink, Bodega Bay is made with sparkling spring water, Crafted Clear™ filtered alcohol and no artificial colours, flavours or sweeteners. Naturally gluten free and vegan friendly. Each can contains just 72 calories and is 4% ABV, but makes no compromises on the taste! ‘Apple with Ginger & Açai Berry’ and ‘Elderflower with Lemon & Mint’ are the two fresh and delicious flavours to choose from.

Bodega Bay is best enjoyed straight from the chilled can or poured over ice. However, both flavours also make for delectable ice-cold cocktails. Bodega Bay can be mixed and muddled into a chilled vodka Bodega Bay Collins using the Elderflower with lemon & Mint expression or a tropical rum based Caribbean Spice using the Apple with Ginger & Açai, to name a couple.

Bodega Bay’s design is reminiscent of sunset surf sessions and the Bay’s outdoor lifestyle. Bodega Bay ignited a sense of escapism with a can-in-hand this festival season at the beach-inspired Bodega Bay stand pop up at Bluedot, Kendal Calling and Rewind South, we several people reaching that Californian zen in one of the relaxing yoga classes.

Bodega Bay was launched in July 2019 and enjoyed immediate success over the festival season by popping up at Bluedot, Kendal Calling, Rewind South, and in the VIP area at Wilderness. Following on from this, listing have been secured across the UK, including Incipio group (premium rooftop bars) in London, Harrods department store, Amazon and as of January 2020, 71 Sainsbury’s stores. A case of 12 cans can also be purchased for £36 online at www.BodegaBay.co.uk to enjoy with friends over the holiday season!

Bodega Bay is the next generation of alcoholic drink, letting you live a balanced, happier and healthier lifestyle. Once you go Hard Seltzer, you’ll never go back!

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About Bodega Bay Hard Seltzer

Bodega Bay launched the UK’s first Hard Seltzer in 2019. It is the brainchild of entrepreneur Charlie Markland, formerly of Asahi UK (Peroni Nastro Azzurro) and Kopparberg. His goal was to answer the frustration of consumers looking for an alternative to high calorie and high sugar, alcoholic beverages in the UK market. Bodega Bay Hard Seltzer is a premium alcoholic sparkling water with two refreshing expressions; Bodega Bay™ Apple with Ginger & Açai Berry and Bodega Bay™ Elderflower with Lemon & Mint. Each 250ml slim can is 4% abv and has just 72 calories. Find out more about Bodega Bay Hard Seltzer at www.BodegaBay.co.uk where it is also available to order via standard delivery (3-5 days) nationwide.