Book it Barbados (like other Book it Caribbean sites), is a destination marketing office. Book it Barbados specialises in promoting and selling travel to Barbados, as well as tours, activities, restaurants and more.

Book it Barbados is owned and operated by two companies. The first is Bajan Vacations, a Barbados registered business that handles all web-content, and the front facing client relations of the Book it Barbados operations. This ensures clients are dealing with locally based destination experts whenever planning their trip to Barbados. The second company behind Book it Barbados is Caribbean Holidays Ltd, a UK registered company that provides the technical web infrastructure and back-office support for the Book it Barbados Website.

Book it Barbados is a Sabre Connected travel agent, with further access to the Travelocity travel inventory meaning that travellers who plan their vacation with them are getting access to the lowest rates available anywhere. Most hotels are backed by a lowest rate guarantee, showing that Bajan Vacations and Caribbean Holidays Ltd stand by their promise to deliver the most cost effective travel experience.

Caribbean Holidays Ltd provides further back end support through its arrangements with a global reservation call centre, staffed with over 8500 employees guaranteeing 24 hour support to check and update your reservation outside of the normal business hours of the Barbados offices, underscoring the Book it Barbados philosophy of "being by your side" every step of your travel experience.