About

Bootanical is a family-owned natural haircare brand specializing in lightweight, botanical-forward products for all hair types. The brand’s flagship product, OOMPH Daily Hair Vitamin Mist, was originally formulated by co-founder Jeff to solve his fiancée’s long-standing struggles with dryness, frizz, and sensitive scalp issues. Today, OOMPH is trusted by customers with straight, wavy, curly, fine, and textured hair, earning more than 170 verified five-star reviews from people who say no other product has worked for them. Bootanical focuses on simple, effective hair wellness powered by clean, naturally derived ingredients.