About |
About Brand Engineers – The Positioning Agency
Brand Engineers focuses exclusively on developing and validating highly focused and differentiated positioning for new and existing products in the pharmaceutical, biotechnology, medical device, and consumer goods industries around the world.
Their process incorporates a mix of strategic insight, competitive evaluation, consumer behavior, and qualitative and quantitative market research. Each project also has the opportunity for extensive evaluation through their proprietary quantitative validation research measuring the impact of positioning options and the prioritization of supporting message elements. While the composition of their work changes month-to-month and year-to-year, their workload is generally split between products in development and products that are currently marketed, but may not be optimally positioned and underperforming.
Marketing teams and market researchers bring Brand Engineers in to push their teams to think differently and outside the traditional comfort zone that so many brands find themselves in today. The Brand Engineers’ senior staff applies decades of experience from product management, sales, market research, branding, and promotional agencies to every project we undertake. Since their inception, Brand Engineers staff has participated in hundreds of brand positioning projects and launches, extensive experience that we bring to every project we work on. www.brandengineers.com