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BRAT - Bluetooth pRoximity Activation sysTem
The first keyless ignition system that uses your cellphone as the key! No more fumbling for your key, marking up your finish, or further delays -- get riding quickly!

Initially the intent of BRAT is to service the need for a keyless product that utilizes Bluetooth cell phones as a virtual key. First market we will focus on is the Motorcycle industry which will branch into ATVs, scooters, boats, and other marine products. Future expansions look to be a garage door opener and instructional kits for education facilities.

Upstart Business Journal: http://upstart.bizjournals. com/multimedia/videos/2012/07/ brat-cellphone-keyless- ignition-system.html?ana=e_ubj
St. Louis Post Dispatch: http://interact.stltoday.com/ pr/business/PR07241210599767