Threads Embroidery, which started in Austin, Texas in 2003, opened a shop in the Buffalo, NY area over a year ago to bring our customer service philosophy and high quality embroidery to Western New York.
We make it easy to get your logo or message embroidered on t-shirts, polos, caps, dress shirts and scores of other apparel items and accessories with low minimums and easy published pricing with no hidden charges for set up or shipping.
Our motto: If you've got questions, we've got answers!
Jim Sass and Stacy Springer started THREADS Embroidery in Austin, Texas in 2003, after a few years of kicking around the idea.
Jim is from the Buffalo, New York area where he worked for six years doing embroidery for New Era Cap Co. of major sports caps fame. Since moving to Austin, he had worked for other embroidery companies but maintained the desire to start his own business.
Stacy had been a business executive for 15 years and was excited to put her experience to work in a real life start-up situation.
And so we began....
Through our initial discussions, market research and interviews with business owners in the Austin area, and as reinforced by our actual experience since, we discovered a few things:
* From business owners we found out embroidery can be hard to get, sometimes taking several days to just receive a quote. We were going to make it easy with an online catalog and regular specials with pricing that includes embroidery.
* Also people want to actually see what their design is going to look like embroidered. Before then their expections maybe to too high or they can't even image how nice it will come out. That was the inspiration for our Free Tee Offer. We are so confident our embroidery is great, we know you are going to want more once you take a look.
* And finally, repeat business and referrals are earned by good service and should be rewarded. We consider our customers our most valuable asset. And as such, we have special programs just for them including frequent Customer Exclusives that are only available to our customer, not the new guys.
Shuffling Off to Buffalo
Since then, we have made several trips back to the Buffalo area to visit family and friends, the Bills Pro Shop and to get married. (Yes, we extended our partnership to "real life" and were wed in September 2006 in East Aurora, NY). Austin and Buffalo are a lot alike: friendly and with a small town vibe. Maybe our business ideas would work well there too.
We decided to open up a satellite shop for the Western New York area, turning to another New Era alum, Jim's sister Barb, to maintain our high standards of service and quality.
We hope we will have the chance to become your business partner or continue to be of service to provide you with products that will enhance your image, employee and customer relations, marketing strategies or whatever you have in mind!
Our motto: If you've got questions? We've got answers!
Jim & Stacy Sass
Toll Free 877-6THREADS (877-684-7323)
Home office address
12401 Thompkins Drive, Austin, Texas 78753