Bullet Blues Custom Apparel embraces an American way of living. Combining superior quality and design with high-quality fabrics, Bullet Blues offers clothing that is comfortable, sophisticated and durable. From the denim fabrics to the final stitch, Bullet Blues proudly enlists 100% American craftsmanship and resources.

The women's collection includes chic designer tops, jeans and dresses. Each piece in the collection is versatile, giving ladies the ability to effortlessly go from dressy to casual.

The men’s collection offers the same uncompromising quality and style, and each piece is specially tailored to make men look and feel great.


In 2010, Bullet Blues' Owner & Designer, Isabelle Benoit, visited the American Cemetery and Memorial in Normandy, France. It is located in Colleville-sur-Mer, Normandy and it honors the American soldiers who died in Europe during World War II.

While there, Isabelle and her son also explored the battlefields of Utah Beach, Omaha Beach, Juno Beach, Gold Beach and Sword Beach. They watched some films that explained the Normandy landings, code named Operation Neptune. The films were so descriptive that Isabelle and her son could almost feel the terror caused by bullets flying and massive explosions all around the brave soldiers. Knowing just a small amount of what these men endured for our freedom made Isabelle proud to have become an American citizen. She still remembers her grandparents telling stories about the brave Americans who liberated France. Isabelle and her siblings heard many war stories, because both of their grandfathers were taken prisoner in Germany, leaving the women to survive alone with their children.

They visited the cemetery one more time prior to their departure. It’s an enormous facility covering 70 perfectly manicured acres – 9,387 brave men were laid to rest there. Most were killed during the Normandy landings, as well as the ensuing military operations of World War II. It was, however, the grave of an unknown soldier that touched Isabelle and her son most. She recalls her son Guillaume, who was 12 at the time, asking her why there isn't a name listed on the cross.

The cross reads “Here rests in honored glory a comrade in arms known but to God”. Isabelle and her son discussed the soldier’s possible identity. What was his race? What was his religion? How did he die? His identity is a mystery, yet he should never be forgotten.

They knelt beside the unknown grave and prayed. In their hearts they knew these brave young men came to the foreign land to help free perfect strangers. They brought their courage, their rifles and their BULLETS.

When Isabelle established BULLET BLUES CUSTOM APPAREL, L.L.C., they wanted to honor the bravery and selfless achievements of these soldiers. They decided to design and produce American-Made clothing using American-Made materials. And, Isabelle named the company BULLET BLUES in hopes it would serve as a reminder of America’s exceptionalism and the brave soldiers that sacrificed themselves to keep it that way.