Robert A. Burdenski is an internationally-recognized annual giving consultant, author, speaker and trainer, and has served more than 100 institutions since 1994. He has worked with clients of all sizes throughout the U.S., Europe, Australia & Asia. He's the author of the Council for the Advancement and Support of Education (CASE) bestseller, Innovations in Annual Giving: Ten Departures That Worked, and the newly-published More Innovations in Annual Giving: Ten Global Departures That Worked.
Bob is an independent consultant and is not part of any larger fundraising corporation, vendor or service provider. Working with Bob doesn't teach you about a single method -- Bob shares examples from hundreds of institutions from around the world. A signature component of Bob's work is his customized Annual Giving Program Review, and there are many other ways in which institutions work with Bob Burdenski.
Bob works with colleges and universities, hospitals and other not-for-profit organizations to effect change and improve their annual giving performance, using a variety of data analysis tools, program evaluation and planning methods, and best practice examples collected through his years of consulting work.
He works with direct marketing programs ranging in size from hundreds of prospects to hundreds of thousands of prospects. Bob launched one of the first computerized phonathon calling programs in the U.S. at Cleveland State University in 1991.
He coaches organizations on the implementation of leadership annual giving programs that advance donor giving capacity and identify qualified major gift prospects.
He works with membership and alumni relations programs to identify affinity-building opportunities for program enhancement.
He is a recognized expert on ePhilanthropy strategies, and Bob provides client assessments and best practice examples for the quickly-evolving world of online fundraising.
He uses data mining and predictive modeling to enhance an organization's donor acquisition capabilities, and he conducts focus groups and surveys to help organizations understand the true giving interests and motivations of their prospects.
For those organizations in transition or in need of additional assistance, he provides program planning, transition counsel, and start-up program design.
Bob also serves as the moderator (and janitor) of FundList, the largest email listserv for fundraisers, with more than 2,300 subscribers.