About

The Business Athlete is a boutique business development agency that helps you produce the results you want to see within Communications, Product Development and Strategic Partnerships (independently or collectively) in the next phase of your business.

Our clientele in our 14 years of business ranges from:
- Entrepreneurs with 2 - 5 years of experience in industry
- Large Corporations (Tech, Gaming, Education)
- Non Profit Organizations (Business, Education)
- Beauty, Fashion, Hair Care (PR, Strategic Partnerships, Events, Communications)

Previously called Chica Intelligente LLC., The evolution of the Business Athlete came about from the organic evolution of the brand. CEO Katrina L Jefferson started the company with her first client in 2010: Red Bull Media House. In that role, she learned both the agency side of the business from working with Carat (Agency) to the young in house agency. Not to mention, she got to go to work with a skate ramp in the middle of the office, healthy but good snacks, and great events! (What!??Who wouldn't wanna be in that as a young entrepreneur!?!)

From there she and her team went on to work with brands like Soul Beach Music Festival, Ford, Proctor and Gamble, The Unreal Garden, eBay, Logitech, Games for Change, Ghetto Genius Club, Microsoft, Sugar Gamers and more. The term "Business Athlete" stems from building the athletic like characteristics acquired from spanning years in business successfully - reaching the top of your desired success ladder!! Successful entrepreneurs, professionals, educators, business groups and teams, and executives tend to possess this acumen. This is how the company has been able to lead other brands and organizations through the next stages of their businesses with success.

Professional motto:
"You can make big moves right where you are!"

Her greatest personal traits:
Being a wife and a mom ❤️

Loves:
Music, Comedy, to laugh, to support great causes, to take family trips