About |
Book Marketing Plans and Social Media Training for Authors
Marketing a book is about creating relationships with your ideal readers, as well as book review bloggers, and traditional and new media. My goal is to create a book marketing plan to help you connect with the audience that wants to hear from you. Once you connect with your ideal readers, there's no selling involved.
Marketing your book means marketing YOU. People buy because they (1) have a problem that they believe your book can solve and (2) they like and trust the person who wrote the book. Your potential market doesn't want hear a sales message over and over. My social media training teaches you a variety of ways you can create content that your market wants and will share with their friends.
But what if you're a fiction writer? The "problem" people have is what to read next! Yes, that's not an earth-shattering problem, but avid readers are always looking for their next read. Shouldn't that be your book?
Offerings:
1. A book marketing plan for getting book sales. We'll work together to create an online marketing plan for your book that includes using your website, social media, Amazon.com, book bloggers and more. A marketing plan is part of your business plan. The two have to fit together and have the same goals.
2, Social media optimization and training. I’m constantly researching what’s new in social media and how to use Facebook, Pinterest, Twitter, LinkedIn, et al, for authors selling books. I can work with you one-on-one on an hourly basis ($120/hr) or as part of a book marketing plan.
3. Do-able social media plans that get results and don't take hours and hours week to do every week.
4. Content plans to build your fan base and mailing list. If you want to promote on social media and get traffic to your website, you need to consistently publish content that your fans will find interesting.