BVGCD

PRESS RELEASE                                         Berlin 04.06.25
GREEN FILMING FUTURE NOW
A strong, pan-European signal
Marché du Film – Festival de Cannes 2025
On May 18, EVERGREEN PRISMA INTERNATIONAL hosted a versatile Round Table & Expert Talk on the future of sustainable filmmaking in the Austrian Film Pavilion in the Village International Riviera of the Marché du Film 2025.
Realized by EVERGREEN PRISMA, INFOSME, and the German Association of Green Consultants (BVGCD), and supported by the German Federal Film Board (FFA), the event brought speakers from numerous European countries and winning alliances together.

The Panelists
fostering alignment on sustainability in the European film sector — along strategy, policy and production practices to future storytelling:
•     Jakob Berg (Norwegian Film Commission, representing The Five Nordics)
•     Daniela Kirchner (British Film Commission, Film London, CineRegio Green)
•     Tanja Ladović Blažević (Croatian Audiovisual Centre, Board EUFCN, ESSG)
•     Linn Rott (EVERGREEN PRISMA EUROPE, LAFC, Green Co/Pro Europe)
•     Melina Grahovac (INFOSME, BVGCD, MAPP media)
•     Donald Houwer (INFOSME, Board BVGCD, EDISON Film)
•     Judith Niemeyer (Board BVGCD, BR)
New Alliances & Shared Goals
The event also marked a turning point: the official opening of the German Green Consultants Association (BVGCD) toward a European network of sustainability professionals in film and media. This step reflects the growing need for transnational cooperation, as more countries develop their own standards and regulatory frameworks. The presentation of each country highlighted how varied the approaches are — and how valuable coordinated policies, tools and shared formats are.
The Role of INFOSME & the Training for Green Consultant Europe
As a new, professional player in this process, INFOSME – the Institute for Sustainability in Media and Education – presented its growing portfolio of programs and services, including training models, certification schemes, policy guidance, and applied research for sustainable transformation in the audiovisual sector.
One of its flagship initiatives, the training for Green Consultant Europe (GCE), was outlined as a modular, resource-based training and certification framework, designed to harmonize green qualifications across Europe while respecting national contexts. GCE provides structured learning pathways for both emerging and experienced professionals, and facilitates knowledge transfer between regions, productions, and institutions.
National Perspectives
The participating countries brought their specific green filming policies and profiles to the table:
•     Austria presented its Evergreen Prisma, the unique Competence Center for Green Filming Europe, that has been shaping effective approaches also on a European level and beyond for many years, and portrayed Austrias well-developed national green funding system.
•     The UK shared its long-term experience in collaboration with long existing European working groups and pictured specific projects for infrastructural and social sustainability.
•     Croatia, still early in the process of defining national policy, expressed a clear interest in knowledge transfer and capacity building, will soon embed first regulations for green filming & funding.
•     Germany, where green filming is mandatory for film funding highlighted its growing training infrastructure and its ambition to position sustainability not just as a technical standard, but as a long-term cultural shift.
•     The Five Nordics emphasized pragmatism and strong industry buy-in as key to success, orientating on the Austrian and German high standards for green funding.




Empowerment by Green Storytelling
As the second column for the experts´ discourse, Green Storytelling was shone a light upon the spectre of cultural responsibility. Since, stories shape the way we think, act, and envision the future. Yet most contemporary film narratives continue to leave out ecological facts and their consequences to already everyday life.
The panel made a strong case for integrating sustainability into story worlds, characters, and creative perspectives — subtly or boldly, but always meaningfully. Here Filmmaker Ágoston Princz from Hungary was joining the round as a spontaneous guest, picturing explicit green storytelling.
Green storytelling, the panel agreed, is a missing link between ecological responsibility and cultural imagination. It’s about encountering even more artistic freedom, about widening the scope of what stories can be — and who they are made for. When sustainability becomes part of how we tell stories, it has the power to shift norms and spark new desires. It can make climate-friendly behavior relatable, desirable and strengthen the planetary value of humanity.
Looking ahead while one fact became evident