Calacus public relations agency was established in 2007 by David Alexander, who has a wealth of experience as a sports PR consultant. Calacus also specialise in charity pr and corporate PR.

A sports journalist for the Sunday Telegraph, The Guardian, The Times and BBC for almost a decade, David has a wealth of sports public relations experience.

He worked on the international communications campaign for the Paris 2012 Olympic bid and then successfully helped South Korean City Daegu win the 2011 IAAF World Athletic Championships.

He supported the RFU in their dispute with Premier League Rugby and also ran the Football Association’s ‘Altogether Now’ campaign with Ray Winstone to promote good behaviour at the FIFA 2006 World Cup and Brentford FC’s takeover by Bees United with former BBC Director General Greg Dyke as chairman. David also worked on Gillette’s international ‘Champions’ campaign.

Current Calacus clients include the British Sport Museum, Laureus World Sports Awards, Sergey Bubka, HEART UK the national cholesterol charity, Rushmans and government appointed research charity Ricability.

Our key areas of expertise include:

•Sports Communications
Calacus has substantial experience working in the world of sport. Whether it is advising high profile international sports figures, giving strategy counsel to bid cities or sports federations or working with consumer companies who seek to maximise the value of their sponsorship through sport, Calacus can ensure you get the right result.

• Corporate Communications
We work with you to put a strategy in place to ensure your business is not left behind, helping to sustain and grow its success.

•Crisis and Issues Management
Preparation is the key to ensuring you can deal with the problems and challenges your business could face and we put a detailed plan in place which evolves with your business.

• Event Management
We have worked at glamorous red carpet galas, seminars, informal briefings and round-table meetings and can organise all the logistics of hosting these impactful events for your business.

•Media Relations
Having worked for local, national and international media including print, broadcast and online, Calacus knows what makes a story and how best to work with clients and the media.

•Media Training
With experience advising CEOs to junior communications staff, Calacus can show you how to communicate your messages without falling into the traps journalists like to set.

•Message Development
What have you got to say and how are you going to say it? We show you how to make the most of your business and how to communicate with your stakeholders.