Founded in 1997 by William Seidman and Michael McCauley, Cerebyte gives organizations the ability and, more importantly, the confidence to dramatically improve their performance. Their pioneering technology, based on the latest science of how people think and learn, enables them to quickly capture top performers’ “secret sauce” and raise the performance of everyone else to that same high level. Their solution has been adopted by companies such as Intel, Tektronix, Hewlett-Packard, 3Com, and Collagen Aesthetics, Inc. as their corporate standard for developing and deploying best practices and other forms of organizational cultural change.

The scientific foundation underlying their solution enables Cerebyte to optimize organizational performance faster and more completely than was previously thought possible. Aligning with the latest research in positive deviance, fair process, neuroscience and mass customization, their solution makes it possible to quickly capture your top performers’ expert knowledge, approach and values, and then systematically coach everyone else to apply those to their own work. Using this approach, they can create a best practices roadmap in as little as 10 days, and begin seeing real behavioral changes in the organization in the first month.

The core of the Cerebyte solution is Cerebyte’s Organizational Persuasive Technology (OPT), which motivates the user to engage in learning new attitudes, capabilities and skills and guides the user to practice until these are completely internalized. Cerebyte’s OPT facilitates the deployment of best practices and cultural changes to hundreds and even thousands of people simultaneously.

Cerebyte’s industry-leading solution has been used in a wide array of companies including restaurant management, wealth management, specialty apparel management, insurance, biotechnology and semiconductor development, just to name a few. The Cerebyte process is now being implemented throughout the United States, Latin America, Europe and the Far East.


William Seidman, PhD.: Chief Executive Officer and President
Rick Grbavac: Vice President, Account Management