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India’s First Online Marketplace for Furniture Retailing

Now that 2015 has arrived, many have good reasons to celebrate this New Year especially ecommerce firms in India. They really had a good stint in 2014 and many online firms made history in e-retailing business. India having the biggest population in the world, it is no surprise that it has surpassed many developed countries in terms of internet users, which is further growing significantly every year. It is only a matter of time before it becomes the largest ecommerce market in the world.

Every day, we listen to new start-ups exploring ecommerce with innovative ideas and offering services in unique ways. However, there are only a handful of companies which succeed in grabbing the attention of customers. One such is ChairsGuru.com which started out as a small venture, has managed to capture a niche segment in the furniture industry. It is the first company in India to introduce marketplace model for retailing furniture and home décor products. While the big players are slowly moving to marketplace model due to huge cost saving and profit margin, ChairsGuru.com has definitely got potential to become a major player in the furniture market.

This provides small merchants across India with online opportunities to reach their global customers in a click. Today, there is a good consumer demand for furniture products in India but big online players are unable to meet such requirements due to poor quality and supply chain. Having a vast economy, India has so many merchants selling unique furniture both temporary and contemporary, thanks to its centuries of rich arts and crafting culture. However, they lack adequate resources or knowledge to promote their products in the online world of ecommerce.

The management claims that they intent to bridge this gap by providing a suitable marketplace platform which is more reliable and customer focused. Also, they like to be seen different from others by following the principle that every product marketed are made locally in India. Thus, helping small merchants have their own share in the growing economy.

Author: Sathish Kumar, Chennai,  India