Cheryl is the Principal and Founder of 4winds of Change, the parent company of several online properties as well as two local businesses. She is a bestselling author and high achieving serial entrepreneur specializing in New Media Marketing.

Cheryl’s career has been a diverse and satisfying journey, taking her from the hazardous waste field to SCUBA diving Instructor and ultimately to small business owner.  While developing a successful Interior Decorating and Custom Upholstery Shop, she became fascinated with Internet Marketing and has never looked back.

Cheryl has been able to provide high return marketing campaigns for businesses throughout the country by blending tribal marketing strategies with new media technology.  One of her great joys is teaching other women how to turn their passion into a profitable online business by packaging their knowledge into high value informational products and positioning themselves as an expert in their field.

She recently co-wrote the bestselling book New Masters of Online Marketing and received the Editor's Choice Award for her contribution to the international project.

Cheryl feels strongly about giving back to community and donates 10% of her net profit to charity. She also has the joy of working closely with Madison Community Services, Inc., the Madison Lions Club, and the DHHS Leo Club where she has the privilege of working with 30 kids that she adores.